Data Analytics and Reporting - Education Marketing | Converge Consulting

Capabilities

By analyzing data sets, you can draw conclusions that will help inform decision-making and strategy. Investing in analytics allows your institution to be more proactive in your digital marketing and enrollment efforts. Converge goes beyond traditional site tracking to develop a full view of your prospective student lifecycle—from initial visit to enrollment.

Our approach gives you a better view of your true ROI. You can choose from a variety of services within analytics, from site tagging and dashboard development to enrollment models and data-driven personas based on real statistics. The end result? Customized, easy-to-understand data reports that you can use to your advantage.

KPI
Consulting
Google
Tag Manager
Google Analytics
Assessment
Goal and
Event Setup
Subdomain
Mapping
Data
Reporting
Data
Visualization
Custom
Dashboards

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Stanford Engineering
6
Stanford Engineering

user personas to guide strategy

UNC School of the Arts
5
UNC School of the Arts

Custom Google Analytics dashboards

Texas A&M University Foundation
50%
Texas A&M University Foundation

increase in email engagement

American University School of Communication
1
American University School of Communication

Monthly Google Data Studio Reporting

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