Data Analytics - Higher Education Marketing | Converge Consulting

Trust that Your Marketing Dollars
are Making an Impact

As data-driven digital marketers, Converge leverages unique expertise with Google Analytics, Google Tag Manager (GTM) and Google Data Studio to deliver real-time interactive reports for our partners to provide maximum access and transparency into campaign performance across all channels.

Google Analytics & Google Tag Manager Assessment

Converge will audit your current GA/GTM implementation to uncover and fix any broken or out-of-date setups. We will help streamline your data in Google Analytics so that you and your stakeholders gain key insights that positively impact your content and enrollment marketing decisions. We’ll also evaluate your campaign tracking strategy and ensure consistency in your methodology for tracking engagement across channels and initiatives.

Audience Mapping & Advanced Reporting

Converge will identify your key audiences and develop appropriate goals and conversion checkpoints throughout their customer journey. Beyond audience mapping, we’ll help you define key KPIs and implement custom dashboards and reports in Google Analytics and Google Data Studio. Whether it’s looking at brand awareness or advancement data on annual giving or measuring engagement on your institution’s home page, we’ll design a real-time interactive solution for you and your stakeholders.

The Best Marketing
Doesn't Feel like
Marketing

Data-driven User Personas

Data-Driven Personas leverage your existing data and insights about core audiences to develop differentiated segmentation and targeted messaging that will move your leads to inquire, apply and enroll. These unique tools provide insights around gender, geography, professional roles, feeder schools and job market data to identify new markets and grow your enrollment and revenue.

Full-funnel Reporting

Full-Funnel Reporting allows for the unified collection, tracking and visibility of selected enrollment marketing data and KPIs from advertising to enrollment. Converge will lead your team through the integration of Google Analytics accounts, campaign platforms and CRM systems (including Slate, Salesforce and most relevant higher education relationship management systems) to connect the dots between your top-of-funnel marketing activity and its impact on the students in your system.

Campaign Performance Dashboards & Reporting

We will create comprehensive Google Data Studio reports that allow you to monitor campaign performance real-time across all advertising channels. Data can be then filtered in a variety of ways to analyze ongoing trends, guide campaign optimization and showcase ROI.

We top institutions succeed in the digital age.

“Thank you, a million times over, for the amazing work on our marketing dashboards. We are thrilled. I want you to know how much we appreciate your hard work. We continue to be more and more impressed with Converge!”

 

Stephanie Judge Cripe, AVP of Marketing and Communications

Butler University

Digital Strategy, Media Planning & Custom Campaign Dashboards for Butler

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Digital
Advertising
Find and attract your right-fit students with a sound digital strategy.
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Content &
Communications
Nurture and engage with students throughout the prospect lifecycle.
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Data
Analytics
& Reporting
Give life to your data with our high performance dashboards.
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Website Strategy
& Optimization
Make it easy for students to explore your school and choose you.
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Strategic
Consulting
Tell the best story at the right time and be discovered.
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