Goizueta Business School Transforms Digital Presence

World-class Atlanta Business School Transforms Its Digital Presence

Emory University Goizueta Business School

Goizueta Business School offers an impressive suite of degree and non-degree programs tailored to match student interests. Goizueta combines a world-class business education with the advantage of a small, intimate learning environment within a global, dynamic city.

Goizueta partnered with Converge to consolidate and optimize its digital marketing efforts. The current partnership involves digital advertising, creative strategy, messaging development and recruitment communications plans designed to increase awareness, reach very specific student prospects and boost enrollment.


Digital
Advertising


Website
Design


Content Strategy
& SEO

RESULTS

4.5m
Total Impressions

4,200
Total Leads Across Key
Channels for B-Schools

2,000
Leads from LinkedIn Sponsored
Content & Lead Gen

Angela

We have a complex portfolio of programs, recruiting needs locally as well as across the country and a lean team to accomplish our goals. Our digital choice needed to be someone we could truly partner with and trust as an extension of our team. Converge emerged as the clear winner, showing the perfect balance of expertise and execution to complement our skills and maximize our budgets.”

Angela Bostick, Chief Growth Officer
Emory University’s Goizueta Business School

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