Faith-Based Digital Marketing Strategy for NNU | Converge Consulting

Digital Storytelling for Faith-Based University in Small-town Idaho

Northwestern Nazarene University

As a faith-based, private liberal arts school in Idaho, NNU had trouble reaching its target students. The school needed a way to get the word out about their undergraduate programs and express their quirky, fun-loving personality coupled with its academic rigor and spiritual quality. Converge and NNU partnered to develop target audience personas, strategic messaging and a digital advertising plan to engage right-fit prospective students.


Strategic
Content


Website
Design


Communication
Workflows

RESULTS

1,000+
Leads for 10 Undergrad and Grad programs

20%
Increase in Organic Traffic YOY

4
Carefully-Crafted User Personas for Segmentation

Linnea_Hanson

“Converge helped us identify the students we really want to bring in and develop content specifically for those people. We are so excited to see how our partnership helps us grow our next class and the future of our university.”

Linnea Hanson, Web Content Specialist

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