Northwest Nazarene University needed to get the word out there about their undergraduate programs. As a faith-based, private liberal arts school based out of Idaho, it had trouble reaching its target students and needed a way to express their quirky, fun-loving personality coupled with its academic rigor and spiritual quality.
leads for 10 undergrad and grad programs
increase in organic traffic over the course of a year
carefully crafted user personas for segmentation
“Converge helped us identify the students we really want to bring in and develop content specifically for those people. We are so excited to see how our partnership helps us grow our next class and the future of our university.”
Linnea Hanson, Web Content Specialist
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