Northwestern University recently initiated some new and exciting masters programs in arts and engineering. Converge partnered with 12 programs within the university’s McCormick School of Engineering and three within the School of Communications to lift their digital recruitment efforts off the ground.
Two of the engineering programs doubled their applications within the first year of launching digital campaigns, and Northwestern doubled its overall conversions from the previous year. The partnership continues to soar.
Growth in Conversions from
Content Pieces for the
School of Communications
“Converge put tireless hours and effort in to get our digital campaigns launched and off on the right foot. They’re fantastic partners.”
Kathleen Pratt, Marketing Strategist
McCormick School of Engineering and Applied Science
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