Retail Course Model for The Next Generation of Learners - Converge Consulting

Retail Course Model for The Next Generation of Learners

Columbia College Chicago Online is for artists and entrepreneurs, writers and performers, creators and doers. Students make a living being creative with skills that translate to all industries and career paths, from business to the arts. Each course is led by experienced subject matter experts from the industry who prove you can be a professional and creative while following your passions.

Converge and Columbia College Chicago partnered to launch a go-to-market brand awareness and enrollment strategy for the school’s new digital campus experience. The college had recently rebranded, making the alignment of the new online division and the larger institutional brand a key success metric for the partnership.


Digital
Advertising


Website
Design


Content Strategy
& SEO

RESULTS

10
Personas and messaging matrices

13%
Decrease in bounce rate

200+
Qualified leads for courses
in the first 60 days

digital-learning-green-1220-e1498751815959-560x416

“The online school we’re developing is so new. I’m working with Converge on being innovative in the digital space through SEO, social media and content strategies. We’re trying to attract students with a very targeted approach.”

Robert Green, Vice Provost for Digital Learning
Columbia College Chicago Online

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