Course Marketing for Columbia College Online | Converge Consulting

Retail Course Model for The Next Generation of Learners

Columbia College Chicago Online

Columbia College Chicago Online is for artists and entrepreneurs, writers and performers, creators and doers. Students make a living being creative with skills that translate to all industries and career paths, from business to the arts. Each course is led by experienced subject matter experts from the industry who prove you can be a professional and creative while following your passions.

The school partnered with Converge  to launch a go-to-market brand awareness and enrollment strategy for their new online campus experience. Columbia College Chicago had recently rebranded, making the alignment of the new online division and the larger institutional brand a key success metric for the partnership.


Digital
Advertising


Website
Design


Communication
Workflows

RESULTS

6%
Overall Conversion Rate

$28.75
Avg. Cost per Lead

3,000+
Total Qualified Leads

digital-learning-green-1220-e1498751815959-560x416

“The online school we’re developing is so new. I’m working with Converge on being innovative in the digital space through SEO, social media and content strategies. We’re trying to attract students with a very targeted approach.”

Robert Green, Vice Provost for Digital Learning
Columbia College Chicago Online

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