Digital Natives are 17% more likely to pursue a college education than their Digital Immigrant Millennial counterparts, which is great news for the future of our industry. The best way to get attention from them?
posted by Barbara Coward on April 02, 2015 in Converge Blog If you had to name the most valuable brand in the world, what would you guess? Here’s a hint. Are you looking for the answer on your iPhone, iPad, or MacBook Air? Yup, you’ve got it. But what are the most valuable brands on … Continued
posted by Ann Oleson on September 24, 2014 in Video This past week I had the opportunity to attend Inbound, a conference unlike any other brought to us by HubSpot, in Boston. From Malcolm Gladwell to Simon Sinek to Martha Stewart – the speakers were truly amazing. Over 10,000 attendees came together from across the … Continued
Ann shares a few key questions all institutions should consider when discussing their brand.
If there is one professional goal that I would encourage your digital team to think about for 2014, it would be improve your Academic Program Pages and Content!
In a world where we most value our time and have limited attention, how can we make individuals fall in love with our institution because of the beauty of how simple we have made it for them.
Can you have a sound brand strategy without a content strategy that is tightly aligned and complimentary to achieving your long term brand goals?
This is a powerful reminder that it can only take one bad egg to very negatively damage your brand. Yes this is even true for higher education institutions that have been around for decades or sometimes centuries. I think there is no more apparent example in recent history as the black eye put on PSU … Continued
Everyone knows that content is king. I’m also a firm believer that nothing is better at marketing than a good word of mouth story from a trusted friend about their experiences with your brand.
Personalization, whether it be via compelling message or engagement in a personal message through a specific channel, is a very powerful communication tool.