The #UnicornFrapp took the internet by storm. What made it so enchanting? Here are three lessons in content strategy from Starbuck’s enchanting drink.
Are you a storyteller for your brand? Hint: The answer is yes. Learn ways you can lead the charge for better storytelling at your institution.
I presented “Higher Ed and the Campus Content Strategist: A Love Story” at Converge 2017, offering real-life case studies of content strategy in action for higher education student recruitment.
Harvard University’s Mike Petroff kicked off the Converge 2017 pre-conference with strategies for applying design thinking to your campus content strategy.
Executive MBA recruiters should look to current events to produce timely relevant content for the long-term lead cycle for C-level professionals.
Digital Natives are 17% more likely to pursue a college education than their Digital Immigrant Millennial counterparts, which is great news for the future of our industry. The best way to get attention from them?
Understanding who you are working with is critical to collaborating effectively. Consider these three common content strategy stakeholders when planning your next project.
Converge Consulting Director of Content Strategy, Brittney Dunkins spotlights three university’s Valentine’s Day content strategy and makes a case for creating community content that resonates emotionally.
Our content is more relationship-driven than ever before, and yet many EDU websites remain static. How do we create more personalized content experiences for our students?
Tis the season for holiday cheer! Check out how five universities have spruced up their messaging with creative holiday cards to engage students, faculty, parents, alumni and prospects.