Brendan Sera-Shriar, Co-Founder and Conversion Strategist at DayChamp, shared his approach to the seven principles of conversion-centered landing page design at #Converge2017.
Building a powerhouse marketing communications team is no easy feat. It takes a lot of planning and strategy, but Christine Hutchins, Vice President of Marketing and Communications at Mount Holyoke College, makes the experience less complicated.
TED Speaker Jia Jiang presented the opening keynote on day two of the Converge 2017 conference. He was chosen to present based on his out-of-the-ordinary topic: Facing Rejection and Embracing it.
LinkedIn’s Global Marketing Director of the Education Vertical, Saied Amiry, shared great insights from LinkedIn data and updates to the platform and presented a new way of thinking about student recruitment at Converge 2017.
The enrollment and marketing teams at Southern California University of Health Sciences provide insights on how to develop a sound marketing strategy for your program from scratch.
I presented “Higher Ed and the Campus Content Strategist: A Love Story” at Converge 2017, offering real-life case studies of content strategy in action for higher education student recruitment.
Harvard University’s Mike Petroff kicked off the Converge 2017 pre-conference with strategies for applying design thinking to your campus content strategy.
Digital prospects are outnumbering other sources of student prospects. How can your university adapt marketing and communication strategy to reach them?
Jia Jiang, founder and CEO of Wuju Learning, will deliver a morning keynote and master class on Thursday, February 23 at Converge 2017, a digital marketing and recruitment conference for higher education hosted by Converge Consulting.
An integral part of being at the forefront of our industry is attending industry conferences. With the sheer number of conferences and trade shows each year, it’s easy to get overwhelmed and difficult to choose which to attend. Here are the top 5 we will be attending in 2016.