Clients constantly ask us which advertising platform is better for marketing specific programs. In the spirit of March Madness 2017, our digital advertising team hosted a matchup between fan-favorite, Facebook, and the underdog, LinkedIn.
Use Facebook Audience Insights to better understand how your target audience compares to the typical Facebook user.
Click-to-text message extensions present a unique opportunity for colleges and universities to connect with prospective students. Learn how students can now reach out using their preferred method of communication – text messaging.
Geofencing can be used to target high schools, community colleges, businesses, events and more. Because it is a very targeted strategy, we recommend it as a smaller component to an overall digital marketing strategy.
The next evolution in digital advertising is here. Instead of sending users to your website or landing page to inquire on a form, get the user to message you directly for a more immediate and meaningful connection.
Advertising on Pinterest is relatively new, but it’s already a great way for higher education marketers to reach prospective students. Reach students at various stages of the recruitment funnel with these three types of Pinterest campaigns.
You’re interviewing stakeholders, working with students — how are you supposed to remember the dimensions of a Facebook cover photo? We’ve created this cheat sheet for you busy higher education marketers managing it all.
Did you know you can target people based on income or net worth? This lesser-known option is hidden on Google Adwords, Facebook and Twitter. Learn how to find it.
The discovery phase is crucial for laying out every project – whether it is an inbound marketing project, digital advertising project or website redesign. This phase drives the strategy, design, copy and, most importantly, our joint goals for the project.
Five years ago, digital advertising might not have been the right fit for a highly respected business school, law school or large university. What’s changed since then?