In the world of digital advertising, there is a seemingly countless number of KPIs to track, analyze and benchmark. This free ebook provides a step-by-step guide to calculating the ROI of your digital campaigns.
Unleash the power of LinkedIn’s Professional Data with LinkedIn Matched Audiences. Here are three ways the update helps education marketers.
Lead generation ads allow LinkedIn members to submit their contact and profile information directly within the LinkedIn mobile app.
LinkedIn’s Global Marketing Director of the Education Vertical, Saied Amiry, shared great insights from LinkedIn data and updates to the platform and presented a new way of thinking about student recruitment at Converge 2017.
Clients constantly ask us which advertising platform is better for marketing specific programs. In the spirit of March Madness 2017, our digital advertising team hosted a matchup between fan-favorite, Facebook, and the underdog, LinkedIn.
Use Facebook Audience Insights to better understand how your target audience compares to the typical Facebook user.
Click-to-text message extensions present a unique opportunity for colleges and universities to connect with prospective students. Learn how students can now reach out using their preferred method of communication – text messaging.
Geofencing can be used to target high schools, community colleges, businesses, events and more. Because it is a very targeted strategy, we recommend it as a smaller component to an overall digital marketing strategy.
The next evolution in digital advertising is here. Instead of sending users to your website or landing page to inquire on a form, get the user to message you directly for a more immediate and meaningful connection.
Advertising on Pinterest is relatively new, but it’s already a great way for higher education marketers to reach prospective students. Reach students at various stages of the recruitment funnel with these three types of Pinterest campaigns.