You’re interviewing stakeholders, working with students — how are you supposed to remember the dimensions of a Facebook cover photo? We’ve created this cheat sheet for you busy higher education marketers managing it all.
Did you know you can target people based on income or net worth? This lesser-known option is hidden on Google Adwords, Facebook and Twitter. Learn how to find it.
The discovery phase is crucial for laying out every project – whether it is an inbound marketing project, digital advertising project or website redesign. This phase drives the strategy, design, copy and, most importantly, our joint goals for the project.
Five years ago, digital advertising might not have been the right fit for a highly respected business school, law school or large university. What’s changed since then?
For the most part, we know how prospective students are searching for programs. Have you ever wondered who exactly is searching on Google for your program?
How can higher education use Facebook Live as a medium to build awareness, increase engagement and boost enrollment? We took a few minutes to catch up with Sam Harp who has been using Facebook Live as an awareness and admissions tool.
We sat down with Deb Stockman, associate vice president of marketing and communications at Friends University, to get her perspective on the evolving role that digital advertising plays in recruitment.
Bing has been working hard over the last year to bring advertisers more features within their platforms. Here are some new features worth checking out.
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
LinkedIn has finally rolled out conversion tracking, enabling advertisers to better optimize campaigns to maximize ROI.