Brendan Sera-Shriar, Co-Founder and Conversion Strategist at DayChamp, shared his approach to the seven principles of conversion-centered landing page design at #Converge2017.
Building a powerhouse marketing communications team is no easy feat. It takes a lot of planning and strategy, but Christine Hutchins, Vice President of Marketing and Communications at Mount Holyoke College, makes the experience less complicated.
A coalition of Internet companies (including Google and Facebook) have rolled out new technologies and tools to make the mobile web a faster, more efficient place. These new tools include accelerated mobile pages (AMPs) and progressive web apps
TED Speaker Jia Jiang presented the opening keynote on day two of the Converge 2017 conference. He was chosen to present based on his out-of-the-ordinary topic: Facing Rejection and Embracing it.
LinkedIn’s Global Marketing Director of the Education Vertical, Saied Amiry, shared great insights from LinkedIn data and updates to the platform and presented a new way of thinking about student recruitment at Converge 2017.
I presented “Higher Ed and the Campus Content Strategist: A Love Story” at Converge 2017, offering real-life case studies of content strategy in action for higher education student recruitment.
Harvard University’s Mike Petroff kicked off the Converge 2017 pre-conference with strategies for applying design thinking to your campus content strategy.
Executive MBA recruiters should look to current events to produce timely relevant content for the long-term lead cycle for C-level professionals.
Digital prospects are outnumbering other sources of student prospects. How can your university adapt marketing and communication strategy to reach them?
Digital Natives are 17% more likely to pursue a college education than their Digital Immigrant Millennial counterparts, which is great news for the future of our industry. The best way to get attention from them?