Colleges and universities should continually collect data on their alumni to understand their behaviors. Analysis will allow colleges to create marketing strategies directed at both alumni and prospects.
We partnered with Barrett Baffert, University of Arizona’s Director of Digital Marketing, back in the summer of 2015 to work through a Google Analytics project. We took a few minutes to ask him some questions to see how things are going and to get his advice for anyone thinking about improving their digital analytics.
Google made some product announcements you might have missed last week. Find out how the tech giant’s latest announcement impacts higher education.
The program page has become one of the strongest sales tools, and many schools have launched newly redesigned, feature-rich program pages. Here’s how we find out how users are engaging with the new elements.
With the sheer volume of data and reports that frequently change, getting past the All Pages report can sometimes feel daunting.
Digital marketing is always changing, and as a result, measurement has had to keep up. With this year’s changes still coming through on the Google Analytics Release Notes, we have updated our History of Google Analytics infographic.
At Converge, we’re dedicated to finding new and next solutions to challenges. Recently we received a question from a client, asking if we could track text typed into an autocomplete search bar.
Following our post, “7 Helpful Google Analytics Dashboards,” this blog post shares an additional five dashboards to help users share data with stakeholders.
While the amount of data available in analytics can be daunting, custom segments can make it more manageable. These five segments will help you become a data analysis wizard.
Tired of drowning in data from Google Analytics, AdWords, YouTube, spreadsheets and SQL Databases? Here’s your life preserver… and it’s free!