Digital marketing is always changing, and as a result, measurement has had to keep up. With this year’s changes still coming through on the Google Analytics Release Notes, we have updated our History of Google Analytics infographic.
At Converge, we’re dedicated to finding new and next solutions to challenges. Recently we received a question from a client, asking if we could track text typed into an autocomplete search bar.
Following our post, “7 Helpful Google Analytics Dashboards,” this blog post shares an additional five dashboards to help users share data with stakeholders.
While the amount of data available in analytics can be daunting, custom segments can make it more manageable. These five segments will help you become a data analysis wizard.
Tired of drowning in data from Google Analytics, AdWords, YouTube, spreadsheets and SQL Databases? Here’s your life preserver… and it’s free!
Earlier this morning, at the Google Performance Summit, Google announced a variety of updates and new features to better adapt to our ‘mobile-first’ world.
Content, content, content… higher education is all abuzz about content. One of the most ubiquitous types of content on our sites are blog posts, so we made a blog-focused tool for you.
This month, we are releasing Chapter 3 of our book, Memorable Marketing, Measurable Results. Google Analytics: Measurement Matters is now available for download in an eBook version.
Google Analytics isn’t simple, but you wouldn’t want it to be. Join us as we talk with Krista Seiden, a Google Analytics Advocate about all things analytics.
In the past year and a half, I’ve found campaign tagging to be an integral part of optimizing and then determining the success of my marketing projects. It’s the easiest step you can take today to help calculate the ROI of your projects and campaigns.