7 Helpful Google Analytics Dashboards

Tagged in : Google Analytics

posted by Ryan Lindsay on January 13, 2016 in Converge Blog 7 Helpful Google Analytics Dashboards Google Analytics is an amazingly powerful tool when you can access the vast amounts of data collected on your users and their site interactions. However, this amount of data can sometimes be overwhelming to stakeholders who don’t spend as … Continued

Converge Celebrates Google Analytics Month

Tagged in : Google Analytics News

posted by Monica Nieves on January 11, 2016 in Converge Blog To celebrate Google Analytics’ tenth birthday, Converge Consulting will kick off 2016 with Google Analytics month. Converge plans to distribute free Google Analytics resources including an eBook, webinar and guest blog posts throughout the month of January. The company will also launch its first … Continued

Converge Consulting’s MVRs (Most Valuable Resources) on Google Analytics

Tagged in : Google Analytics

posted by Monica Nieves on January 07, 2016 in Converge Blog Converge Consulting’s MVRs (Most Valuable Resources) on Google Analytics After spending more than five years working with colleges and universities across the U.S. to implement Google Analytics, we’ve learned that while we’d like to think our digital strategists can set up analytics tracking in … Continued

Introduction to Attribution: Part One

Tagged in : Google Analytics

posted by Shelby Thayer on January 05, 2016 in Converge Blog Happy 2016! Let’s kick off the new year with my favorite topic — digital analytics. More specifically, in this post we’ll talk about attribution. During the month of December, most of you probably did some shopping (in-store or online). No doubt you saw advertising … Continued

Why You Should Measure & Tactical Takeaways for Measuring Your Marketing

Tagged in : Converge 2015 Google Analytics Inbound Marketing

posted by Hayley Warack on December 31, 2015 in Converge Blog The goal of measurement is to improve and context is everything. Shelby Thayer of Penn State Outreach and Online Education presented Effective Marketing Measurement at Converge 2015. Her informative session reviewed the measurement landscape, why we should measure and tactical takeaways for measuring your … Continued