Content, content, content… higher education is all abuzz about content. One of the most ubiquitous types of content on our sites are blog posts, so we made a blog-focused tool for you.
In the past year and a half, I’ve found campaign tagging to be an integral part of optimizing and then determining the success of my marketing projects. It’s the easiest step you can take today to help calculate the ROI of your projects and campaigns.
This month, we are releasing Chapter 3 of our book, Memorable Marketing, Measurable Results. Google Analytics: Measurement Matters is now available for download in an eBook version.
We created this tool as a resource for your marketing efforts. Share this infographic with your marketing and content teams. Encourage them to track these events using Google Analytics.
In this follow up post, we’ll talk about determining the level of effort we should put into looking at attribution models as well as an easy way to understand how marketing channels are impacting the final conversion.
posted by Ryan Lindsay on January 13, 2016 in Converge Blog 7 Helpful Google Analytics Dashboards Google Analytics is an amazingly powerful tool when you can access the vast amounts of data collected on your users and their site interactions. However, this amount of data can sometimes be overwhelming to stakeholders who don’t spend as … Continued
posted by Monica Nieves on January 11, 2016 in Converge Blog To celebrate Google Analytics’ tenth birthday, Converge Consulting will kick off 2016 with Google Analytics month. Converge plans to distribute free Google Analytics resources including an eBook, webinar and guest blog posts throughout the month of January. The company will also launch its first … Continued
posted by Monica Nieves on January 07, 2016 in Converge Blog Converge Consulting’s MVRs (Most Valuable Resources) on Google Analytics After spending more than five years working with colleges and universities across the U.S. to implement Google Analytics, we’ve learned that while we’d like to think our digital strategists can set up analytics tracking in … Continued
posted by Shelby Thayer on January 05, 2016 in Converge Blog Happy 2016! Let’s kick off the new year with my favorite topic — digital analytics. More specifically, in this post we’ll talk about attribution. During the month of December, most of you probably did some shopping (in-store or online). No doubt you saw advertising … Continued
posted by Hayley Warack on December 31, 2015 in Converge Blog The goal of measurement is to improve and context is everything. Shelby Thayer of Penn State Outreach and Online Education presented Effective Marketing Measurement at Converge 2015. Her informative session reviewed the measurement landscape, why we should measure and tactical takeaways for measuring your … Continued