The enrollment and marketing teams at Southern California University of Health Sciences provide insights on how to develop a sound marketing strategy for your program from scratch.
Executive MBA recruiters should look to current events to produce timely relevant content for the long-term lead cycle for C-level professionals.
We are three weeks into a new year. Are you fulfilling your resolutions? As you dive into a new semester, I urge you to spend a few minutes thinking about a core concept that changes everything—confidence.
Over the past several years, marketing conversations have been focused—to a point of obsession—on engaging Millennials. Millennials might be the most scrutinized generation to date, but there is a new generation in town: Generation Z.
Tis the season for holiday cheer! Check out how five universities have spruced up their messaging with creative holiday cards to engage students, faculty, parents, alumni and prospects.
Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You’ll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students.
Over a lifetime, the average person will spend approximately 90,000 hours at work. That time can be fun and rewarding, challenging, boring or just plain miserable.
At a time when individuals have choices and shop for the best-fit program, a concept like the Boston Consulting Group’s Growth Share Matrix is worth considering when evaluating and planning programs.
I am a Tony Robbins devotee. I love his take on success and living a fulfilled life. It’s simple to remember that we all need to be curious to learn and grow, but it’s so much easier to put things in our life on auto-pilot. Especially if they are working.
The Method story is inspiring. The company took on the likes of Proctor & Gamble and other industry giants to create the first line of “fun” cleaning products. A culture that fostered and was true to what they sell helped Method land on the list of Fastest-Growing Companies in America.