Pokémon GO has become the biggest mobile game in history. Find out why advertisers are jumping all over this gaming app and how colleges are getting in the game.
An ignored lead is a lost lead. Check out these five emails you should be sending to nurture inquiries.
With the continuous evolution of digital advertising channels and strategies, more and more schools are adjusting their recruitment strategy to focus on digital advertising, but is that enough?
It’s not enough to admit students that find you. You have to recruit by dedicating resources, both financial and staff, into lead generation and pursuing students, particularly adult learners, in a much more intentional way over a longer period of time.
The challenge to grow enrollment has never been greater. Recruiters face growing competition and increased price sensitivity, while online delivery and new emerging delivery modes provide more options for prospective students. However, with these challenges there are opportunities.
In this Q&A blog, Caitlin Way of the Trulaske execMBA program dives into how hosting webinars has helped drive engaged and qualified prospects.
posted by Jay Kelly on December 21, 2015 in Converge Blog Why Are Adult Students Enrolling at Your Institution? Chances are they’re enrolling at higher rates than ever before. Do you know why? The reasons have shifted in the last 10 years. Scott Jeffe, Director at Aslanian Market Research (the leader in adult student research), … Continued
Adult students go back to school for a variety of reasons. We’ve developed this tool as a resource for adult student communications. Share this infographic with your recruitment and admissions teams. Print it out. Send a group email. Encourage them to keep the 7 E’s in mind during their inquiry and applicant follow up. Emphasis … Continued
posted by Brenda Harms on April 22, 2015 in Converge Blog Interested in knowing how your recruitment practices compare to your competitors? Suspecting your key messaging points are the same as the school down the street? Concerned that your approach is costing you students? One of the best ways to better understand your competitor … Continued
posted by Barbara Coward on March 11, 2015 in Converge Blog Are you popping the champagne cork or drowning your sorrows? U.S News published their 2016 Best Graduate Schools report and media rankings are known to have that kind of effect. I know. I’ve been there on both sides of the, well, bar. A couple of years … Continued