Harvard University’s Mike Petroff kicked off the Converge 2017 pre-conference with strategies for applying design thinking to your campus content strategy.
The next evolution in digital advertising is here. Instead of sending users to your website or landing page to inquire on a form, get the user to message you directly for a more immediate and meaningful connection.
Advertising on Pinterest is relatively new, but it’s already a great way for higher education marketers to reach prospective students. Reach students at various stages of the recruitment funnel with these three types of Pinterest campaigns.
You’re interviewing stakeholders, working with students — how are you supposed to remember the dimensions of a Facebook cover photo? We’ve created this cheat sheet for you busy higher education marketers managing it all.
Find out how higher education can use the new Houseparty app with more than one million daily active users.
The long awaited merger of LinkedIn University pages and Company pages is finally here. Here are the need-to-know facts and insights for higher education marketers.
How can higher education use Facebook Live as a medium to build awareness, increase engagement and boost enrollment? We took a few minutes to catch up with Sam Harp who has been using Facebook Live as an awareness and admissions tool.
Sponsored InMail is joining the growing suite of self-serve LinkedIn products available through LinkedIn’s Campaign Manager.
With all the ad variations you can utilize, how do you know where to start or what works best? Our digital advertising team is here to help!
Staying ahead of the latest and greatest marketing and advertising trends is a non-stop sprint. Here are five key performance indicators we recommend for higher education websites.