As a Content Strategist and Word Wizard, Amanda helps clients develop creative strategies for engaging and connecting with their target audiences. As the Converge grammarian, she works on website content projects, landing pages, brochures, email campaigns, blogs and other inbound marketing projects.
BA in Journalism and Mass Communication from The University of Iowa, Inbound Certification from HubSpot, Content Strategy Certificate from Northwestern
Amanda’s client portfolio includes work with Tulane, Northwestern, BU, Georgia State, Illinois, UT Dallas, Texas A&M, Mizzou, Creighton University, USF and dozens of colleges throughout the U.S. Before coming to Converge, she worked as a creative writer at an enrollment management firm, as a small business consultant at a large ad agency and as a brand copywriter for a tech company.
Amanda is a proud parent of two fur children — Kaia and Koda — who are smarter than most honors students.
Learner, Intellection, Empathy, Relator & Harmony
In the winter, you can find Amanda on the ski slope searching for fresh powder. In the spring and summer, she loves camping, rollerblading, hiking, kayaking and going to the beach. She’s also an avid reader who dabbles in fiction writing.
“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley, Everybody Writes
What I've Been Up To
I've done a few things and you can filter them by my name, a subject, and a specific blog topic.
Posted on November 4, 2016
Institutions with formalized communication workflows can gauge exactly where and why inquiries drop off and develop strategies to reengage them. Make these four touchpoints a part of your workflow.
Posted on August 2, 2016
Pokémon GO has become the biggest mobile game in history. Find out why advertisers are jumping all over this gaming app and how colleges are getting in the game.
Posted on June 29, 2016
An ignored lead is a lost lead. Check out these five emails you should be sending to nurture inquiries.