As Director of Special Projects, Becky is naturally curious about all things tech and incorporates the latest trends into powerful new and next solutions for Converge’s clients. Becky also leads our enterprise analytics projects.
BA in Journalism and minor in Business Administration from The University of Iowa, Google Analytics Certification from Google
Becky is proud to have spearheaded the editing of Converge’s book, Memorable Marketing, Measurable Results.
One of her favorite things is leading analytics workshops. She has advised hundreds of colleges and universities across the country and is a frequent conference presenter.
She loves to travel with her husband. Recently they’ve taken trips to Europe, NYC, DC, Maui and New Orleans.
"Predicting rain doesn't count. Building arks does." – Warren Buffett
What I've Been Up To
I've done a few things and you can filter them by my name, a subject, and a specific blog topic.
Posted on June 22, 2016
Tired of drowning in data from Google Analytics, AdWords, YouTube, spreadsheets and SQL Databases? Here’s your life preserver… and it’s free!
Posted on May 24, 2016
While 1997 was a glorious time, more sophisticated search engines are good for everyone. Use these metrics to help you pinpoint your growth opportunities and build a search engine optimization strategy for 2016.
Posted on April 27, 2016
The challenge to grow enrollment has never been greater. Recruiters face growing competition and increased price sensitivity, while online delivery and new emerging delivery modes provide more options for prospective students. However, with these challenges there are opportunities.