Director of Special Projects
Becky is naturally curious about all things tech and incorporates the latest trends into powerful new and next solutions for Converge’s clients. Becky also leads our enterprise analytics projects.
BA in Journalism and minor in Business Administration from The University of Iowa, Google Analytics Certification from Google
Becky is proud to have spearheaded the editing of Converge’s book, Memorable Marketing, Measurable Results.
One of her favorite things is leading analytics workshops. She has advised hundreds of colleges and universities across the country and is a frequent conference presenter.
She loves to travel with her husband. Recently they’ve taken trips to Europe, NYC, DC, Maui and New Orleans.
"Predicting rain doesn't count. Building arks does." – Warren Buffett
What I've Been Up To
I've done a few things and you can filter them by my name, a subject, and a specific blog topic.
Posted on October 27, 2016
We partnered with Barrett Baffert, University of Arizona’s Director of Digital Marketing, back in the summer of 2015 to work through a Google Analytics project. We took a few minutes to ask him some questions to see how things are going and to get his advice for anyone thinking about improving their digital analytics.
Posted on October 13, 2016
Google made some product announcements you might have missed last week. Find out how the tech giant’s latest announcement impacts higher education.
Posted on October 7, 2016
The program page has become one of the strongest sales tools, and many schools have launched newly redesigned, feature-rich program pages. Here’s how we find out how users are engaging with the new elements.