Director of Content Strategy
As the Director of Content Strategy, Brittney leads the development of engaging content for blogs, websites and marketing campaigns. She spends her days working with clients to find “best fit” content solutions and catching up on the latest trends in inbound marketing—from software to strategies.
B.A. in Print Journalism from American University. MBA in Digital Marketing and Communications from the George Washington University.
As a new team member, Brittney brings more than five years of editorial experience to her role at Converge, including three years developing content in the D.C. higher education market. She approaches digital marketing with a storyteller’s eye and believes that innovative content starts with a great story.
Brittney is passionate about promoting equity in higher education and is an avid traveler. She spent an undergraduate semester living in London and has passport stamps from Hungary, the Czech Republic, Italy, Australia and New Zealand, among other destinations.
Learner, Strategic, Activator, Self Assurance & Intellection
On the weekend you can find Brittney hunting through vintage shops for rare finds and book stores for new releases. If you miss her, check the park, she is likely hanging there with friends, preferably with a cup of coffee in hand.
"Either write something worth reading or do something worth writing." – Benjamin Franklin
What I've Been Up To
I've done a few things and you can filter them by my name, a subject, and a specific blog topic.
Posted on March 16, 2017
I presented “Higher Ed and the Campus Content Strategist: A Love Story” at Converge 2017, offering real-life case studies of content strategy in action for higher education student recruitment.
Posted on March 10, 2017
Executive MBA recruiters should look to current events to produce timely relevant content for the long-term lead cycle for C-level professionals.
Posted on February 28, 2017
Understanding who you are working with is critical to collaborating effectively. Consider these three common content strategy stakeholders when planning your next project.