Digital Account Manager
As a Digital Account Manager, Gina creates digital marketing campaigns with tools like Google AdWords, Facebook and Twitter Ads. She measures the results with data reporting and Google Analytics to show clients the ROI of their efforts.
BS in Marketing and a minor in Spanish from Iowa State University, Google AdWords Certification from Google
Working in Business Career Services at Iowa State University during college increased Gina’s passion for higher education.
A Green Bay, Wisconsin native, she served ice cream to Green Bay Packers quarterback, Aaron Rodgers at her high school job.
Achiever, Developer, Arranger, Belief & Adaptability
Gina loves traveling abroad and in the US. She has been to over 30 states. One of her bucket list items includes traveling to all 50.
"To give anything less than your best is to sacrifice the gift.” – Steve Prefontaine
What I've Been Up To
I've done a few things and you can filter them by my name, a subject, and a specific blog topic.
Posted on January 13, 2017
Advertising on Pinterest is relatively new, but it’s already a great way for higher education marketers to reach prospective students. Reach students at various stages of the recruitment funnel with these three types of Pinterest campaigns.
Posted on August 30, 2016
Want to rank above your number one competitor or decrease your cost per click? No matter your goal, improving the three components that make up your quality score is a great place to start optimizing your campaigns.
Posted on August 23, 2016
Lookalike audiences are one of the most successful targeting strategies for higher education marketers to reach more prospective students on Facebook.