Vice President of Digital Strategy
As Vice President of Digital Strategy, Hayley leads our Digital Strategist team in developing, implementing and managing digital advertising strategies for our clients across the country. Hayley’s focus is not only to be dedicated to her clients' marketing needs but to also find creative and innovative solutions that set them apart from their competitors.
BBA in Marketing from The University of Iowa. Hayley is also Google AdWords Certified (Fundamentals, Display and Advanced) and a Bing Ads Accredited Professional.
Hayley has worked with over 30 college and universities and over 200 businesses on their digital advertising efforts.
Hayley has been nicknamed the #FAC Queen as her videos currently have over 17,000 views.
Empathy, Consistency, Responsibility, Relator & Focus
She enjoys traveling as much as possible and will travel to Europe, Puerto Rico, Las Vegas, Nashville, Charleston, Seattle, Boston and Lake Tahoe all within the year! When Hayley isn’t traveling, she likes to spend her time gardening, running and enjoying a cold one at a local beer garden.
"Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing." – Pele
What I've Been Up To
I've done a few things and you can filter them by my name, a subject, and a specific blog topic.
Posted on March 28, 2017
LinkedIn’s Global Marketing Director of the Education Vertical, Saied Amiry, shared great insights from LinkedIn data and updates to the platform and presented a new way of thinking about student recruitment at Converge 2017.
Posted on January 17, 2017
The next evolution in digital advertising is here. Instead of sending users to your website or landing page to inquire on a form, get the user to message you directly for a more immediate and meaningful connection.
Posted on December 8, 2016
How can higher education use Facebook Live as a medium to build awareness, increase engagement and boost enrollment? We took a few minutes to catch up with Sam Harp who has been using Facebook Live as an awareness and admissions tool.