Jay Morrissey - Controller

We’re bold thinkers
who propel the new and
next in education.

 

BOLD
& VITAL

Converge is the bold, indispensable partner for client growth. Our thought-provoking digital partnerships thrive at the heart of every EDU marketing strategy.

EXPERT
& ENTERPRISING

We employ sharp perception, data acumen and digital dexterity to carve a clear path to ROI. We revolutionize education with new and next ideas.

Data is the roaring engine behind all of our efforts. We thrive at the forefront of every tech trend to keep our clients way ahead of the curve.

Our Team

ANN OLESON CEO & Fearless Leader
Ann has had the pleasure of working in the education market for the past 15 years. Six years ago, she started Converge and wrote the first book on digital marketing for education. Since its inception, Converge has partnered with over 200 colleges and universities across North America and has grown a team of 50 employees across three locations in Cedar Rapids, Philadelphia and Raleigh-Durham. Converge has been recognized by the Corridor Business Journal and Inc. 5000 List of Fastest Growing Companies for two consecutive years.
ANN OLESON
ANN OLESON CEO & Fearless Leader

JAY KELLY President & Ad Guru
As co-founder of Converge, Jay provides strategic vision and leadership for the company and leads all business development efforts. He has spent most of his career working on Madison Avenue helping develop brands like Ford Motor Company and Nissan Motors. Jay loves the mission of higher education and is proud to partner with some of the best brands in the world as they search for right-fit students.
JAY KELLY
JAY KELLY President & Ad Guru

Jay Morrissey CFO & Data Enthusiast
Jay has worked and lived in the Cedar Rapids area for over 25 years. From the Corridor's most popular automotive dealer to the fastest-growing company in Iowa, he has a passion for working and collaborating with teams that focus on delivering the ultimate customer experience. At Converge, Jay leads our team in managing budgets, balancing books and crossing t's and dotting i's to deliver the best-possible results for our clients. In his spare time, Jay enjoys volunteering and giving back to the local community.
Jay Morrissey
Jay Morrissey CFO & Data Enthusiast

Michael Schinelli Chief Strategy Officer
Michael has a passion for leading high-performing teams and brands across the ever-changing digital landscape. He blends vision, strategy, creativity and analytical problem solving to generate innovative solutions. Prior to joining Converge, Michael served as Chief Marketing Officer at UNC Kenan-Flagler Business School, having entered higher education after leading Director of Creative Operations and Director of Communications roles at Macy’s Inc.
Michael Schinelli
Michael Schinelli Chief Strategy Officer

Susan Harris Director of Operations
Susan is the chief cat herder responsible for the day-to-day operations of Converge. Part wrangler, part process maven, part numbers geek, part fixer, Susan has been working in the digital agency realm for two fantastic decades. You may never see her, but she’ll be there making sure the right team is assembled and ready to meet your business challenges.
Susan Harris
Susan Harris Director of Operations

BRIAN CONNELLY Director of Business Development
Over the past 10 years, Brian has helped hundreds of universities build successful student yield campaigns. Prior to Converge, he worked with LinkedIn EDU, EducationDynamics and McCann Erickson. As director of business development at Converge, he works to identify the unique needs of our clients and walks them through every step of our partnership to ensure success.
BRIAN CONNELLY
BRIAN CONNELLY Director of Business Development

Carson Parmelee Senior Consultant
Carson is a Senior Consultant at Converge. For over 10 years, Carson has used his knack for relationship-building to identify client-specific needs and tailor digital solutions to their goals. His passion for the education marketplace spans the length of his professional career--beginning with his work in business development for EducationDynamics and leading into his most recent role at a popular CRM company. As an expert in all things digital on our business development team, Carson will collaborate with clients and colleagues to design high-performing campaign strategies that convert and delight your right-fit students.
Carson Parmelee
Carson Parmelee Senior Consultant

HAYLEY WARACK VP of Digital Strategy
Hayley is Vice President of Digital Strategy at Converge. She leads a talented team of digital strategists and account managers to deliver the best possible results for our clients. She also leverages our strategic partnerships with Google, Facebook and LinkedIn to bring the best solutions to the table for product development, trainings and workshops.
HAYLEY WARACK
HAYLEY WARACK VP of Digital Strategy

BRITTNEY DUNKINS Director of Content Strategy
In 2013, Brittney left the magazine world for higher ed and never looked back. Now, she lends her expertise in content development and governance, digital strategy, strategic communications and creative guidance to schools who want to build smarter stories. Brittney spends her days leading a talented team of content strategists, finding “best-fit” content solutions and catching up on the latest trends in digital storytelling—from software to strategies. Her goal? To help you create digital stories that are equally informative and emotive.
BRITTNEY DUNKINS
BRITTNEY DUNKINS Director of Content Strategy

MEGAN BYS Director of Marketing
Megan leads our B2B marketing initiatives, plans our events and curates killer digital experiences for Converge clients, partners and friends. A passion-driven digital marketer, Megan's career in higher ed (and love for EDU brands) began during her college years in the Division of Student Life at The University of Iowa. She has spent the past five years crafting innovative campaigns and is proud to have partnered with some of the best brands in education. Megan completed Northwestern University's Content Strategy Certification and is Inbound Certified and Marketing Software Certified by HubSpot.
MEGAN BYS
MEGAN BYS Director of Marketing

ANDY SULHOFF Director of Web Strategy
Andy is the Director of Web Strategy at Converge and has been the lead strategist on nearly 100 website redesign projects. In his career, Andy has developed an expertise in project management of web and technical projects including a variety of web technologies. His technical experience makes sure you get the most out of your technology and have a strong return on your investment.
ANDY SULHOFF
ANDY SULHOFF Director of Web Strategy

GiaPhu Dao Director of Analytics
GiaPhu is an innovative analytics leader, unleashing data, technology and advanced analytics to drive growth, increase reach and enhance customer experience. At Converge, he works as the Director of Analytics to help clients optimize their yield on marketing spend.  He works closely with colleges and universities to harness digital campaign data for industry-leading reporting and marketing analytics solutions.
GiaPhu Dao
GiaPhu Dao Director of Analytics

Michelle Rhatigan Director of Accounts
As Director of Accounts, Michelle works with our digital advertising team to manage comprehensive enrollment campaigns for some of the best brands in education—like Northwestern University, Santa Clara University and more. She leverages over five years of experience in digital marketing to help her clients and colleagues develop sound strategies that drive results. Michelle is Google AdWords and Google Analytics certified.
Michelle Rhatigan
Michelle Rhatigan Director of Accounts

Jennifer Slaymaker Senior Account Manager
Jen is a Senior Account Manager with over 17 years experience in digital marketing and relationship building. Over the course of her career, Jen has worked the gamut of traditional marketing through to digital advertising. Her philosophy is to be equal parts strategic advisor and collaborative partner to her client portfolio. Outside of client work, Jen has developed a deep passion for process improvement and knowledge transfer in an effort to empower her fellow colleagues to fuel business growth.
Jennifer Slaymaker
Jennifer Slaymaker Senior Account Manager

DANIELLE KIRKPATRICK Senior Account Manager
Danielle is driven by solutions that make a difference. She comes to Converge with 15 years of account management, project management, digital strategy and marketing experience. Danielle strongly believes data is the foundation of every strategy. Her mantra: "The story is always in the numbers no matter what you want to learn!" Discovering the surprises and details data reveals, and breaking them down into manageable, actionable insights as a partner, helps Danielle initiate dynamic and meaningful collaborations.
DANIELLE KIRKPATRICK
DANIELLE KIRKPATRICK Senior Account Manager

STACEY MCGURK Senior Account Manager
Stacey brings a passion for social media and lifelong learning to Converge as a senior account manager. Her uncanny ability to connect with people and build relationships is a key driver to being successful in her role. Stacey is relentless in her pursuit of best-fit solutions for her clients. She comes to Converge with over nine years of marketing experience developing effective social media strategies that lead to clear results.
STACEY MCGURK
STACEY MCGURK Senior Account Manager

Lisa Loftus Senior Account Manager
Lisa brings over twelve years of marketing, communication and project management experience to her role as Digital Account Manager. With a passion for building and maintaining relationships, she is energized by collaborating with clients and exceeding their expectations. Lisa has both the creativity to bring big ideas forward and the tactical focus to make them happen.
Lisa Loftus
Lisa Loftus Senior Account Manager

Scott Sorensen Senior Account Manager
Scott is a Senior Account Manager at Converge, helping clients maximize their student acquisition efforts with data-centric digital strategies and insights. Prior to joining Converge, Scott worked at Quantcast where he leveraged one of the country’s largest proprietary internet data sets to assist marketers in identifying and targeting their highest-value customers.
Scott Sorensen
Scott Sorensen Senior Account Manager

Maddie Shepard Digital Account Manager
Maddie brings her passion and expertise for data and analytics to the table as a Digital Account Manager. In addition to building and monitoring client campaigns, she creates dashboards to track their progress. She enjoys presenting data visualizations to clients to help them understand their campaign performance. Maddie is Google AdWords and Analytics certified.
Maddie Shepard
Maddie Shepard Digital Account Manager

Christian Larsen Content Strategist
As a content strategist at Converge, Christian has worked on websites, blogs, social media projects, SEO and a variety of content-related projects for institutions across the country. From small liberal arts schools to large business colleges and the first freestanding school of entrepreneurship in the country, he has collaborated with some of the most innovative brands in education.
Christian Larsen
Christian Larsen Content Strategist

Amanda Tower Content Strategist
Amanda is a master wordsmith and grammar ninja. She lends her creative prowess to helping her clients define their goals, create unique strategies and make content magic happen. Amanda has spent the past eight years in marketing—five in higher ed—working with dozens of well-known brands and top-tier universities. She takes pride in the strength of her relationships with clients—and in her extensive record collection.
Amanda Tower
Amanda Tower Content Strategist

Ben Achtabowski Content Strategist
With more than 10 years of professional writing experience, Ben brings to the Converge team a diverse background that includes journalism, marketing, project management and corporate communications. He has handled a wide variety of writing projects while delivering enthusiasm for the written word and an understanding that communication should be clear, concise and engaging.
Ben Achtabowski
Ben Achtabowski Content Strategist

Scott Lederer Content Strategist
Scott's career has provided him with more than a decade of digital marketing experience and the opportunity to work on both the east and west coast. With a background in healthcare education, he developed a talent for taking complex ideas and boiling them down into their most essential and powerful messages. As a content strategist at Converge, Scott has a passion for helping schools tell compelling stories using top-notch digital strategy.
Scott Lederer
Scott Lederer Content Strategist

Hannah Burks Content Strategist
Hannah (@hrbu) is a content marketing machine with a knack for fueling the funnel, writing killer copy and ruling the content calendar. She’s developed content of all magnitudes and comes with experience from large public companies and nimble agencies, which means she’s ready for whatever challenge pops up next.
Hannah Burks
Hannah Burks Content Strategist

Aaron Schrock Senior Digital Strategist
Aaron has worked in digital marketing for the past five years. He has built, managed and optimized hundreds of digital marketing campaigns for higher education institutions and small businesses to help clients exceed their goals. Aaron is a certified Google Specialist and a Bing ads accredited professional.
Aaron Schrock
Aaron Schrock Senior Digital Strategist

Laura Paulsen Senior Digital Strategist
Laura lives for the thrill of finding valuable stories and providing strategic recommendations from mountains of data. Since writing her first webpage in HTML in the public library when she was 12, she’s worked with everything from <a href> to APIs. Laura is driven by efficiency, analysis and finding optimal solutions for new challenges. Laura applies her love of data to generate optimal results for her clients.
Laura Paulsen
Laura Paulsen Senior Digital Strategist

Niki Sheldon Digital Strategist, Training Specialist
Niki is a Digital Strategist and Training Specialist for Converge. She has over five years of advertising experience across the technology and education industries. Niki has spent over 1,500 hours optimizing client campaigns over the last year and serves as a mentor for our digital advertising team and trainer for new hires.
Niki Sheldon
Niki Sheldon Digital Strategist, Training Specialist

Taylor Gehrls Digital Strategist
Taylor is energized by a passion for data and all things digital. As a strategist with experience in data analytics, she creates and maintains client campaigns while focusing on tangible results to drive strategy and influence innovation. Taylor is Google AdWords Certified and a Bing Ads Accredited Professional.
Taylor Gehrls
Taylor Gehrls Digital Strategist

Cassie Hansen Digital Strategist
Cassie applies her nine years of marketing experience in technology and higher education to develop and optimize client campaigns that exceed goals at Converge. She is energized by translating complex sets of data, target audience information and user behavior into data stories with meaningful insights.
Cassie Hansen
Cassie Hansen Digital Strategist

Alyse Slaughter Digital Strategist
Alyse is an Account Associate at Converge. She is a recent graduate of Northwestern University with a background in integrated marketing communications and is Google AdWords certified. In her role at Converge, she assists with the management of client accounts at all stages, from implementation to optimization.
Alyse Slaughter
Alyse Slaughter Digital Strategist

Mel Doudna Digital Strategist
Mel brings nine years of experience in digital marketing and communications to her role as a digital strategist at Converge. As an MBA student in the University of Iowa Professional MBA program, she is energized by learning and truly understands the importance of digital marketing for education. Mel is passionate about delivering solutions that help colleges and universities increase reach and engagement with their students.
Mel Doudna
Mel Doudna Digital Strategist

Colleen Wood Digital Graphic Designer
Colleen is the lead digital designer at Converge. She worked at The Wharton School for four years using design strategies to keep alumni engaged and increase donations to the School. At Converge, Colleen leads the strategy and development of digital and print design projects for all of our clients.
Colleen Wood
Colleen Wood Digital Graphic Designer

Melissa Chua Brand Strategist
Melissa helps education brands tell powerful stories through film, data and the written word. She leads creative brand strategy at Converge, helping clients get in front of their ideal students with the right message in the right medium at the right time. Melissa is a lifelong learner, having spent 7+ years around the world producing videos and managing brands in higher education, financial services, real estate and international development.
Melissa Chua
Melissa Chua Brand Strategist

Valerie Henessee Account Associate
As an Account Associate for Converge, Valerie helps build, manage and optimize digital campaigns. Taking advantage of her M.S. in Business Analytics, Valerie also works in Google Analytics and Data Studio to determine website performance and produce high impact visuals from data. She is certified in Google AdWords.
Valerie Henessee
Valerie Henessee Account Associate

Kory Boebel Account Associate
As an account associate, Kory works with his team to optimize, build and manage digital campaigns for some of the best colleges and universities in the country. He recently graduated from Mount Mercy University with a degree in marketing. Driven by seeing how the minor campaign adjustments can make major impacts for his clients, Kory brings energy and passion into every account.
Kory Boebel
Kory Boebel Account Associate

Sarah Stanis Account Associate
With a passion for content and creative thinking, Sarah joins us from Michigan State University with a degree in Design and Advertising Management & Media. As an account associate, she works with her team to manage and optimize digital campaigns across search, social, display and other relevant channels for colleges and universities. Sarah is Google Analytics and AdWords certified.
Sarah Stanis
Sarah Stanis Account Associate

Morgan Diestler Account Associate
Morgan is a junior at the University of Iowa studying Business Analytics and Marketing. In her role as an account associate, she helps with implementing and optimizing digital advertising campaigns across search and social media. Morgan is passionate about taking data and turning it into useful information that connects right-fit students with our client partners.
Morgan Diestler
Morgan Diestler Account Associate

Meri Pusteoska Accounting Coordinator
Meri's experience in project management and client relationship-building spans over 20 years. In her role at Converge, Meri manages the launch of new client partnerships and programs from contract signage through to implementation. She works with our team to make sure that projects launch on time, within scope and on budget.
Meri Pusteoska
Meri Pusteoska Accounting Coordinator

BECKY VARDAMAN Director of Special Projects
Becky is naturally curious about all things tech and incorporates the latest trends into powerful new and next solutions for Converge’s clients. Becky also leads our enterprise analytics projects.
BECKY VARDAMAN
BECKY VARDAMAN Director of Special Projects

Connor Kelly Business Development Specialist
Connor spends his time building relationships with the higher education community. He is passionate about helping higher ed marketers reach their recruitment goals and give back to their institutions. Connor is Hubspot Inbound Marketing, Inbound Sales and Google Analytics certified.
Connor Kelly
Connor Kelly Business Development Specialist

Morgan Noonan Marketing Intern
Morgan is certified in inbound marketing, content marketing and Google Analytics. She works with our marketing team to maintain our brand standards across the company blog, social media channels and email marketing campaigns. Morgan is always looking for what's new and next in the world of social.
Morgan Noonan
Morgan Noonan Marketing Intern

Karin Frantz Accountant
Karin is a part time accountant at Converge assisting the team with contracts, pricing, and collections. Karin brings over 20 years of experience in the accounting field and has a passion for numbers and organizational skills. Integrity, compassion, kindness, a smile and a positive attitude will always lead to success!
Karin Frantz
Karin Frantz Accountant