Digital Account Manager
As a Digital Account Manager, John researches, executes, and optimizes digital advertising campaigns on platforms such as Google, Bing, Facebook, Instagram, LinkedIn, and Twitter. He works to ensure that SEM and social media advertising campaigns are effective for our clients.
BBA in Marketing and Entrepreneurial Management from the University of Iowa
Working on a year long project through the University of Iowa Marketing Institute sparked John’s interest in consulting, and his marketing honors thesis involved studying the effectiveness of content types for university Facebook accounts.
John’s favorite classes at Iowa included Social Media Marketing, Consumer Behavior, and Entrepreneurial Business Consulting.
Achiever, Input, Context, Developer & Learner
Golfing, watching golf and traveling around the country and world – he has been to over 15 countries in Europe.
"Genius is 1% inspiration and 99% perspiration." – Thomas Edison
What I've Been Up To
I've done a few things and you can filter them by my name, a subject, and a specific blog topic.
Posted on March 23, 2017
The enrollment and marketing teams at Southern California University of Health Sciences provide insights on how to develop a sound marketing strategy for your program from scratch.
Posted on March 22, 2017
Clients constantly ask us which advertising platform is better for marketing specific programs. In the spirit of March Madness 2017, our digital advertising team hosted a matchup between fan-favorite, Facebook, and the underdog, LinkedIn.
Posted on February 10, 2017
Use Facebook Audience Insights to better understand how your target audience compares to the typical Facebook user.