As a Brand Strategist, Melissa helps clients navigate, craft and tell their unique brand stories. She is constantly on the hunt for new and next ways for clients to connect with their audiences and drive their narratives. Melissa is keen on bridging the gap between a company’s strategic vision and the people who live it out every day.
BS in Broadcast Journalism with an emphasis on Anthropology, MBA with a focus in Marketing and Strategic Management from the University of Illinois Urbana-Champaign, Spanish Proficiency Certificate from the University of Costa Rica.
Melissa comes to Converge with seven years of experience crafting impactful brand narratives and telling brand stories through film for world-class research institutions and financial services firms.
A passion for people, especially women, drives Melissa to travel around the world learning about how people from other cultures live, eat and worship. She took a leave of absence after her MBA to trek to the Khumbu region in Nepal and film the lives of women and children affected by the 2014 avalanche on Mount Everest, which killed 16 Sherpa guides.
A trip to the Philippines to explore her roots when she was 10 years old spurred Melissa’s lifelong wanderlust. Melissa travels to faraway lands every waking hour and also in her sleep. She is an avid trekker, adventure videographer and timid musician. In her free time, you can find her in underground cafes writing cheesy ballads that she chooses to share once in a blue moon.
“No man ever steps into the same river twice, for it’s not the same river and he’s not the same man.” – Heraclitus
What I've Been Up To
I've done a few things and you can filter them by my name, a subject, and a specific blog topic.
Posted on March 23, 2017
The enrollment and marketing teams at Southern California University of Health Sciences provide insights on how to develop a sound marketing strategy for your program from scratch.
Posted on March 22, 2017
Clients constantly ask us which advertising platform is better for marketing specific programs. In the spirit of March Madness 2017, our digital advertising team hosted a matchup between fan-favorite, Facebook, and the underdog, LinkedIn.
Posted on March 16, 2017
I presented “Higher Ed and the Campus Content Strategist: A Love Story” at Converge 2017, offering real-life case studies of content strategy in action for higher education student recruitment.