Digital Account Manager
As a Digital Account Manager, Michelle creates trusting relationships with her clients by communicating openly and being numbers driven. Her passion for digital advertising comes from seeing direct results and building on them.
Michelle is Google AdWords Certified (Fundamentals, Advanced and Analytics) and a Bing Ads Accredited Professional.
Before working at Converge, Michelle worked for one of the top 5 digital ad agencies in Chicago, developing and executing on strategy for clients in a wide range of industries.
A passionate reader and aspiring chef, she subscribes to the Buzzfeed Book and Food newsletters.
Empathy, Positivity, Harmony, Developer & Input
Michelle can usually be found catching up on her favorite shows, relaxing with her beagle, Oakley, and trying new restaurants with her husband.
"Creativity is intelligence having fun." – Albert Einstein
What I've Been Up To
I've done a few things and you can filter them by my name, a subject, and a specific blog topic.
Posted on March 7, 2017
Digital prospects are outnumbering other sources of student prospects. How can your university adapt marketing and communication strategy to reach them?
Posted on January 26, 2017
Geofencing can be used to target high schools, community colleges, businesses, events and more. Because it is a very targeted strategy, we recommend it as a smaller component to an overall digital marketing strategy.
Posted on December 22, 2016
The discovery phase is crucial for laying out every project – whether it is an inbound marketing project, digital advertising project or website redesign. This phase drives the strategy, design, copy and, most importantly, our joint goals for the project.