Social Media Strategist
As a Social Media Strategist, Mikayla spends her time learning about what is new and next in social media marketing. She helps to develop and implement social media strategies through content calendars and social media management tools.
A Senior at Simpson College, Mikayla is majoring in Marketing and Spanish. She is also studying Global Business and Psychology.
Mikayla was the Social Media & Web UGA at Simpson College. Her role was to effectively engage potential students through social media and web. She developed a new social strategy for Simpson Admissions and implemented that strategy through Hootsuite to find amazing results.
Mikayla studied abroad in Rosario, Argentina at Universidad del Centro Educativo Latinoamericano during the spring semester of 2016.
Restorative, Positivity, Input, Ideation & Adaptability
Wakeboarding, snowboarding, scuba diving and traveling. She is an avid adventurer.
"In the world through which I travel, I am endlessly creating myself." – Frantz Fanon
What I've Been Up To
I've done a few things and you can filter them by my name, a subject, and a specific blog topic.
Posted on January 4, 2017
Over the past several years, marketing conversations have been focused—to a point of obsession—on engaging Millennials. Millennials might be the most scrutinized generation to date, but there is a new generation in town: Generation Z.
Posted on January 28, 2016
This last fall semester, I had the opportunity to work in the Simpson College Admissions Department as an Undergraduate Assistant for Social Media and Web. My role was to effectively engage potential students through Simpson Admissions’ social channels.
Posted on December 3, 2015
While Sandra Soliz and Brenda Cooper of University of St. Thomas – Houston don’t actually have imaginary friends, they have developed user personas that help them to deliver the right messages to students. Last month at Converge 2015, Soliz and Cooper led an engaging session about using their “imaginary friends” or personas to target prospective … Continued