How to Use Facebook’ s Audience Overlap Tool

Tagged in : Digital Advertising Social Media

A couple months ago, Facebook launched an addition to its advertising platform that any institution using Facebook ads should leverage when building a strategy. It’ s called the audience overlap tool, and it is remarkably helpful. Prior to the launch of this tool, advertisers targeting multiple audiences on Facebook were in the dark about how … Continued

#FAC | How to Use Trello

Tagged in : Friday After Class Inbound Marketing

Welcome to Friday after Class I’m curious…Do you use Trello?  If you aren’t why not? Trello is a collaboration tool that organizes your projects into boards. At a glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process. Millions of people around the world use Trello … Continued

#FAC | Digital Etiquette

Tagged in : Friday After Class Inbound Marketing

Hello and welcome to Friday After Class, #FAC! I’m Robyn Anderson, and I’m going to be sharing some digital etiquette tips and explaining how to set up automated workflows. I suggest using automated workflows to augment your prospective students’ enrollment journeys. You can set workflows up quickly and easily in Hubspot! Here’s how… Thanks for … Continued

#FAC | Recipe for Good Content

Tagged in : Content Strategy Friday After Class

Hi and welcome to the Converge Kitchen for Friday After Class. This month, we will be discussing the importance of content, and more appropriately, will be highlighting the basic key steps necessary to cook up some delectable content. Content is your recipe for success when it comes to inbound marketing and ultimately, transforming complete strangers … Continued