Webinar | Where Do You C(MS) Yourself in a Year? How Content Management is Changing and What This Means for Your CMS

Tagged in : Content Strategy

In this webinar, Kat Liendgens, CEO of Hannon Hill, discussed how web content and web strategies have evolved over the past decade and what those changes mean for higher education with regard to content management systems and marketing tools. The presentation covered the following topics: Comparison of higher education websites: 2006 and 2016 Web strategy … Continued

Webinar | Mobile First? Yes, Please

Tagged in : Website Redesign

Josh Irons, Vice President of Strategy, at Converge Consulting discussed what it means to be “mobile first” and why you should care. Josh discussed the latest demographics associated with mobile growth and how that relates to the audiences that visit your online content.  He’ll also demonstrate best practices for driving conversions on mobile and show … Continued

Webinar | Prove Marketing ROI with Campaign Tracking in #GoogleAnalytics

Tagged in : Google Analytics

In this one-hour webinar Rachel Dohmann, formally of the Texas A&M Foundation and Ryan Lindsay cover campaign tracking tactics that will help you prove ROI on all marketing activities. Learn how to develop a campaign strategy, report on campaigns using dashboards and segment website analytics by marketing campaign. Walk away with free resources to immediately implement a … Continued

Webinar | Results of the 2015 Inbound Marketing for Higher Education Survey

Tagged in : Inbound Marketing

Wondering what inbound marketing strategies other colleges and universities are using? Interested in new and next topics like content amplification? Ann Oleson, Jay Kelly and Megan Cendrowski explored trends in #highered. Topics included: Results from the Inbound Marketing in Higher Education Survey conducted in collaboration with OmniUpdate 2015 trends in digital advertising, content strategy and analytics Case study examples and tools … Continued

Webinar | Prevailing Trends: How to Engage International Students Throughout the Enrollment Process

Tagged in : Recruitment & Retention

Today the average student is applying to upwards of 10-12 schools. What can you do to stay connected with your applicants? Melissa King of CollegeWeek Live and Tiffanie Loeb Schneider of Concordia University-St. Paul tackled this question and revealed survey learnings from more than 2,500 admitted students. Key takeaways from this webinar: Learn the highlights from Noel-Levitz & Eduventures’ … Continued

Webinar | Converge 2015 Highlights

Tagged in : Converge 2015

Want to hear about all things #Converge2015, but weren’t able to attend this year’s conference? Maybe you made it, but your team didn’t. Or maybe you decided to head somewhere else for your annual work trip. Don’t worry – we’ve got you covered with the cliff notes version of the conference. Ann Oleson and Megan Cendrowski presented a … Continued

Webinar | The PreparedU Project: The On Ramp to Inbound Marketing at Bentley University

Tagged in : Converge 2015 Inbound Marketing

Learn how the University’s PreparedU Project served as a springboard to inbound marketing to drive measurable results. The Bentley team will share lessons learned, valuable hacks, tips and ideas from their 18-month journey to embracing inbound, content-centric marketing. If you missed this session at Converge 2015, this is your chance to catch this valuable content … Continued

Webinar | Myers Briggs Academy

Tagged in : Converge 2015

How well do you know yourself? Isabel DiSciullo of the Thomas R. Kline School of Law at Drexel University presented this free, one-hour webinar discussing personality type preferences using the Myers Briggs Type Indicator. Together, we will learned about our own preferences and how to enhance our relationships with others and and how we can use that knowledge to help … Continued

Webinar | Getting it Done in Higher Ed: An Introduction to Project Management Theory

Tagged in : Inbound Marketing

Let’s face it, it’s not always easy to get work done in big organizations and colleges and universities are no different. Fortunately, there are people out there with the training and experience to help you get it done on time and within budget. Joy Donald, MBA, PMP provides strategy implementation coaching to academic deans that seek … Continued

Webinar | How to Convert Digital Leads into Adult & Graduate Students

Tagged in : Inbound Marketing Recruitment & Retention

As more colleges and universities are engaging with digital advertising practices to increase adult and graduate student lead-flow, many are struggling with converting these hard-won digital leads into students. What many don’t realize is that a digital lead is a different type of lead, and they need to be engaged as an audience in a … Continued