Wondering what inbound marketing strategies other colleges and universities are using? Interested in new and next topics like content amplification? Ann Oleson, Jay Kelly and Megan Cendrowski explored trends in #highered. Topics included:
- Results from the Inbound Marketing in Higher Education Survey conducted in collaboration with OmniUpdate
- 2015 trends in digital advertising, content strategy and analytics
- Case study examples and tools for implementation
- Our predictions for 2016
You can download the slides here.