Webinars and open houses are a staple in higher education marketing and recruitment. Many schools are planning and hosting events to boost enrollment, but few think to leverage paid advertising in their promotion strategy.
Are you interested in promoting and hosting an event on your campus? This 45-minute session will cover:
- Best practices for event marketing on ad channels—when, where and why
- How to budget for digital advertising for the event
- Ad campaign setup and event landing page best practices
- Outcomes and ROI
You can download the slides here.