Annual reports. Viewbooks. Direct mail. Tired of the same old song and dance when it comes to higher education marketing? We are, too. It’s 2016 after all.
As much as prospective students love receiving direct mail (because it feels #vintage, and that’s cool), they also want, need and expect the immediacy of digital information. Spice up your inbound marketing with digital content offers.
During this free, one-hour session, we’ll cover:
- What the heck are digital content offers?
- How do we use them effectively in higher education?
- What works best for different audiences?
- How do we use them to nurture leads through the funnel?
You can download the slides here.