Why Content Creation is Only Half of the Equation

Webinar | Trees Falling in Forests: Why Content Creation is Only Half of the Equation

By now, everyone knows that quality, original content creation is key to any robust 21st century marketing strategy. Check that box and you’re done, right?


Just as important – and typically thought of secondarily or overlooked altogether – is content amplification. After all, does it matter if the darn tree fell in the woods if no one heard it? Content amplification goes way beyond paid promotion, so don’t worry about living in the poorhouse. There’s an audience out there for every well-written post. It’s up to you to find it.

In this webinar, you’ll learn how to:

  • Use search to identify and reach out to relevant influencers
  • Borrow voices louder than your own in the social sphere
  • Narrow your narration to avoid talking to everyone about everything

Jay Sharman, CEO of TeamWorks Media and Carol Summerfield, Chief Strategy Officer at TeamWorks Media shared best practices, tools and tips for content amplification in #highered during this webinar.

You can download the slides here.

Josh Irons
Josh Irons
May 6, 2016