Becky
Vardaman

Becky Vardaman

Becky
Vardaman

BECKY IS VICE PRESIDENT OF STRATEGY

Naturally curious about all things tech, Becky incorporates the latest trends into powerful new and next solutions for Converge’s clients. Becky also leads our enterprise analytics projects. 

Get to Know Becky

  • Becky works and lives in higher ed – just steps from the University of Iowa’s campus. Go Hawks!
  • One of her favorite things is leading analytics workshops for colleges across the country.
  • She loves to travel with her husband. Recently they’ve taken trips to Europe, NYC, DC, Maui and New Orleans.
  • Becky is proud to have spearheaded the editing of Converge’s book, Memorable Marketing, Measurable Results. 

Experience

  • BA in Journalism and Minor in Business Administration from the University of Iowa
  • Google Analytics Certified
  • Advised hundreds of colleges and universities on Google Analytics
  • Frequent conference presenter and workshop leader

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