Google Analytics: Measurement Matters

Chapter 3: Google Analytics: Measurement Matters

This month, we are releasing Chapter 3 of our book, Memorable Marketing, Measurable Results. “Google Analytics: Measurement Matters” is now available for download in an eBook version. This chapter is full of practical tips, case studies and strategies – breaking down what’s new and next in the Google Analytics and marketing world and how to use it for higher education.

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“Google Analytics: Measurement Matters” emphasizes our obsession with measurement and why using Google Analytics to measure the success of your website is so important. We’ll explain how Google Analytics works and get you up and running using analytics strategically.

Analysis begins with asking questions. We suggest you start with these:

  • Why do you have a website? What are your goals for your site?
  • What do you know about your website? What do you wish you knew? What assumptions would you like to validate?
  • Who is your Google Analytics champion?
  • What information correctly guides your marketing decisions? Is it working?

Google Analytics isn’t simple, but you wouldn’t want it to be. To get valuable information to inform decisions, you have to drill deep into how visitors interact with your website. Use this information to design effective marketing campaigns and content tailored to your audiences.

We believe in it. We wrote the book. Dive into inbound marketing for higher education.

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Ann Oleson
Ann Oleson
February 18, 2016