Disruption in Education Leading to Innovative Marketing and Recruitment

Disruption in Education Leading to Innovative Marketing and Recruitment

Major disruptions are happening in education. According to the American Bar Association Journal, the number of LSAT test takers are up, but applications are down. Foreign students are outpacing domestic students for STEM graduate degrees while four in 10 institutions are seeing a drop in international applications. Georgetown University Law Center now offers programming classes.

In this state of affairs, colleges and universities are depending on their enrollment management professionals to employ innovative means to connect with prospective students—at home and abroad.

Converge Consulting, a digital agency for education, is addressing today’s challenges to breathe new and next thinking into recruitment strategies, digital marketing and enrollment models. In response to these rapid shifts in the marketplace, the company has hired two senior consultants with extensive experience in the world of higher education.

Issa DiSciullo brings over 20 years of admissions and enrollment management expertise to her new role. Prior to joining Converge, she served as Assistant Dean of Admissions at Thomas R. Kline School of Law, Drexel University.

“Law school applications have reached an all-time low in a time where we are all competing for the same students,” said DiSciullo. “Declining numbers means that law schools need to think creatively about new programs to offset revenue loss.”

DiSciullo will focus her time on consulting with law schools. She will also apply her knowledge of diversity and inclusion in education to share thought leadership with the marketplace.

Julie Zimmerman began her career at the US-UK Fulbright Commission in London at the Educational Advisory Service. Since then, she has managed internship programs at the Washington Center and the Science & Technology Policy Fellowships at the American Association for the Advancement of Science and assisted in launching a STEM graduate program at NYU where she oversaw admissions and student services.

“US institutions are addressing the interest and needs of developing more STEM-based programs—especially at the graduate level—that provide students an opportunity to gain skills, and allows them to be competitive in the job market,” said Zimmerman. “The challenge now for many schools is marketing to qualified prospective applicants, and maintaining engagement as the education market grows and becomes more saturated.”

As senior consultants, DiSciullo and Zimmerman will apply their expertise to help colleges and universities navigate disruption and recruit best-fit students to meet their enrollment goals. These new team members reinforce the company’s commitment to channeling disruption to achieve ROI in a very competitive marketplace.

About the Company

Converge is an Inc. 500 digital agency for education with offices in Cedar Rapids, Iowa, and Philadelphia, Pennsylvania. Visit the company’s website for more information. 

Megan Bys
Megan Bys
May 31, 2017