Converge, the digital agency for education, and Emory University Goizueta Business School will present at the Executive MBA Council (EMBAC) National Conference and LinkedIn Education Connect this month. The annual events bring together attendees from top business schools, executive education and management programs from across the country.
LinkedIn Education Connect will be held on October 17 in New York City. Converge senior account manager, Michelle Rhatigan, will present with Nicole Hitpas, director of program marketing, from Emory University Goizueta Business School on LinkedIn Lead Generation best practices.
Rhatigan and Hitpas have partnered to promote the Goizueta Business School’s executive education certificate programs and business degrees for the past year. Their session will share benchmark data and lessons learned from testing LinkedIn digital advertising strategies.
“We have seen great results with LinkedIn Lead Gen ads and look forward to sharing our experiences with Education Connect attendees,” said Rhatigan.
The EMBAC National Conference will be held the week of October 22-25, 2017, in Seattle, Washington. This annual conference brings together executive MBA programs from around the world to discuss marketplace data and trends.
As a corporate sponsor of the Executive MBA Council, Converge has led sessions at the conference for the past few years. Jay Kelly, Converge president and co-founder, will present a session on digital strategy for marketing and admissions partnerships with Emory Goizueta Business School’s Chief Marketing & Communications Officer, Angela Bostick.
“So often admissions teams request one thing and marketing teams hear something different,” said Kelly. “Our session will shed light on these conversations and facilitate an open dialogue on how to foster high-impact campus partnerships.”
Converge recently attended the Google Partner Summit in New York City, an exclusive event for executives, and will be presenting with Northwestern University’s McCormick School of Engineering at the 2017 AMA Symposium for the Marketing of Higher Education in Atlanta in November.
Visit the company’s website for a full schedule of upcoming events.