Empowered by the latest emerging trends in marketing and technology, Converge Consulting connects the next generation of learners with best-fit institutions and programs. The digital agency for higher education has hosted marketing conferences dating back to 2014, starting in Nashville and New Orleans and, most recently, in Palm Springs. The conferences bring together over 200 marketing and communication professionals from higher education institutions across North America.
Registration for Converge 2019 in Atlanta officially opens this week, and Converge has partnered with SimpsonScarborough to design a best-in-class program. The 2019 schedule includes speakers from leading education brands like University of Virginia, Emory University, American University, NC State University, as well as innovative tech companies like Switchboard, TrackMaven and Snapchat. The firms are also collaborating on a new track specifically for higher education leaders.
“When Converge approached us with the opportunity to curate a conference program for CMOs, I was thrilled to get involved,” said Elizabeth Johnson, CEO & Partner at SimpsonScarborough. “I have been in the higher ed space for 26 years, participated in a variety of conference planning committees and this is the most exciting and provocative leadership track focused on the future of higher ed marketing I’ve seen.”
SimpsonScarborough, a higher education marketing firm located in Washington DC, provides an integrated approach to market research, strategy and creative to build brands that inspire and endure. As two leading firms in education marketing, Converge and SimpsonScarborough have aligned values with a unique focus on what is new and next for colleges and universities
In addition to the new CMO Experience, the Converge 2019 program has been redesigned to include two tracks. The Education Thought Leadership track includes speakers from the higher education realm and the New & Next track spotlights the latest emerging mar-tech trends and innovations from other industries. With these updates and the collaboration with SimpsonScarborough, Converge 2019 will deliver presentations focused on Artificial Intelligence (AI) and humanizing data; integrated marketing communications and brand experience in the EDU space; Google Data Studio dashboard reporting and campaign monitoring; as well as predictions on the future of higher education marketing from today’s top CMOs.
To translate the latest innovations from industry to higher education, Converge 2019 has signed Allen Gannett, CEO of TrackMaven, as the closing keynote for the conference. TrackMaven is a marketing insights company that delivers technology and expertise to prove the value of social media and improve campaign performance. Gannett is a Forbes 30 Under 30 entrepreneur, marketing analytics guru and author of “The Creative Curve: How to Develop the Right Idea, at the Right Time.” He will share research from his latest book, applying the concept of left and right brain thinking to marketing strategies.
“Too often we think that creativity is relegated to hip startups or the art world. However, creativity can be a true differentiator in many other industries, especially higher education where marketers are trying to break through a noisy landscape,” said Allen Gannett, CEO & Founder of TrackMaven. “I’m excited to talk about how attendees can implement creativity into their organizational culture and workflow.”
Converge 2019 will be held February 19-21, 2019, at the Omni CNN Center in Atlanta. Visit the website for more information and use the code EARLYBIRD by October 15 to save $100 on your purchase. Interested in sponsoring Converge 2019? Contact Megan Bys for more information.