The Importance of Energy: Wisdom for Higher Ed Marketers & Creators

The Importance of Energy: Wisdom for Higher Ed Marketers & Creators

Recently I came across Dandapani. He is a Hindu Priest, International speaker and entrepreneur. I was watching one of his Ted Talks and he spoke of something that I thought was profound and gave me one of those AHA moments.

He spoke of energy. Our energy. We all live in a world with multiple activities. We are connected 24/7, work full time, raise our kids, volunteer, etc. Life today takes a lot of energy. And what happens at the end of the day? We’re exhausted. How could we not be?

With all of this in mind, what if we focused on our energy and treated the same way we treat our money? Our money is a finite resource. We don’t simply hand it over to anyone who asks for it. We don’t continually give it to someone or invest it somewhere where we know it is not going to yield us a good return. Our energy is an incredible resource that needs to be wisely invested and managed. Think about that. I think that is profound. And simple. If we keep that in mind to go about our day and invest in the things and people that feed our energy and help it grow, how different will our lives look? Are you investing too much energy in things that will never yield you a good return? I know I do.

Also, keep a vigilant watch out for energy vampires. We all know them. Watch the full talk from Dandapani and he will give you some good advice on how to deal with these vampires.
 




 

As higher ed marketers, creators and communicators, we are working every day to connect the next generation of learners with right-fit programs and opportunities to shape their futures. Take these lessons from Dandapani and become energy smart. Empower your team to be more intentional with their creative energy and set the example for how your students manage their balance of work, hobbies, family and all elements of their lives.
 

Jay Kelly
Jay Kelly
October 18, 2018