This past week I had the good fortune to travel to Madrid, Spain for the 2018 EMBAC Conference. The conference brings together professionals in the Executive MBA space from around the world to share their experiences and knowledge. The theme for this year’s conference was Dream. Discover. Disrupt.
I also had the great fortune to present at the conference with Toby McChesney, Sr. Assistant Dean of Graduate Programs at Santa Clara University and Nicole Hitpas, Director, Program Marketing from Emory University. We remained consistent with the overall theme of the conference and talked about digital marketing dreams, failures for Executive programs. Santa Clara and Emory have been long standing clients and we certainly have enjoyed our partnership. We covered industry benchmarks, our strategies and channels that have proven successful for us as well as segmentation and targeting strategies.
You can view the slides on SlideShare. Have questions about digital marketing strategies for higher education? Tweet us @convergeorg or contact me directly – I’d love to continue the discussion.