The holiday season is upon us and what better way kick it off than a trip to sunny, 88 degree, Orlando to celebrate the 2018 Symposium for the Marketing of Higher Education. Our nation’s best and brightest higher-ed marketing elite were feverishly building their wish lists with tools and strategies to recruit and retain more right fit students for their institutions.
AMA 2018 did not disappoint with gifts abound such as:
Converge was also busy spreading cheer, handing out glossy look books, shiny buttons, and manning our booth with warm smiles and generous advice. We also had the pleasure of presenting with our trusted partner Tim Bohling on Driving Growth with Speed: Applying Fortune 500 Strategies to Higher Education.
Tim Bohling, newly appointed CMO at Georgia State University’s J. Mack Robinson School of Business, was able to leverage his years of leadership experience at Fortune 500 companies like IBM to elevate Georgia State University’s brand equity and accelerate the college’s growth. He and Converge discussed strategies to rip through the red tape and drive significant prospective student engagement across the enrollment journey.
The keys to speed and success, and sound bites included:
Together with Converge, the Robinson College of Business was able to increase leads by 10x, applications by 5x and enrollment by 2x in just 5 months. For more on how you can apply these tactics to your realize speed and growth, check out the entire presentation here: