5 Reasons Higher Ed Marketers Should Visit ATL on President's Day Weekend

5 Reasons Higher Ed Marketers Should Visit ATL on President’s Day Weekend

1. INNOVATE: Pioneer the New & Next in #HEMC at Converge 2019.

We are hosting our fourth digital marketing conference for higher education, Converge 2019, on February 19-21 in Atlanta. We have partnered with SimpsonScarborough to curate the only digital marketing conference focused entirely on the New & Next, designed exclusively for #highered. Digital marketing experts from industry and EDU’s brightest minds are coming together under one roof at the Omni CNN Center in Atlanta next February following President’s Day weekend. Our keynote roster includes:

  • Allen Gannett, Founder of TrackMaven (now Skyword)
  • Chris Dellarocas, VP of Digital Learning & Innovation at Boston University
  • Terry Flannery, VP of Marketing & Communication at American University
  • Tony Proudfoot, VP of Marketing & Communication at Western Michigan
  • Angela Bostick, Chief Growth Officer at Emory University Goizueta Business School

Every Converge 2019 attendee will receive a complimentary copy of keynote speaker Allen Gannett’s book The Creative Curve. The entire conference program is inspired by the art and science of creativity—encompassing the marketing methodologies, data-driven strategies and creative advancements that will shape the next generation of higher education marketing and communication.

2. EXPLORE: Experience the Hidden Gems, Dives and Diverse Music Scene in ATL.

Atlanta is home to the 2018-19 Super Bowl just one weekend before Converge 2019, which means the city will be buzzing with excitement and fun activities for attendees. Looking to pencil in some fun outings during your down-time from professional development and training? Make it a long weekend and explore all the amazing sights and sounds ATL has to offer.

  • Family-Friendly: The World of Coke Museum, Georgia Aquarium and Centennial Olympic Park are all within walking distance of the Omni CNN Center Hotel.
  • For Music Lovers: From rock to hip-hop, the Atlanta music scene is diverse and legendary. The city gave us iconic acts like OutKast, Jermaine Dupri, T.I. and countless others. Check out Blind Willie’s Blues Club,Mercedes-Benz Stadium, The Buckhead and Fox Theater to see what’s on while you’re in town.
  • For Foodies: Atlanta is a seriously amazing city for foodies to indulge their passion and explore new places to eat. If you’re like me, you spend a good amount of time before every trip scouring the internet for recommendations on the best places to eat. Good news: Thrillist did some of the legwork here for us!


3. LEARN: Get Educated (and Laugh a Little) with Converge 2019 Workshops.

You can add a full-day of hands-on workshops to your Converge 2019 conference pass with our Converge 2019 workshop pass options. Our three workshop tracks focus on Digital Advertising, Data Analytics and Creative Strategy/Market Research, and are designed to educate higher ed marketers on what’s New & Next in the biggest growth areas of strategic marketing. Converge 2019 workshop attendees also get a complimentary lunch and learn improv training by Whole World Improv.

  • For Data Lovers: If you’re energized by data and interested in a deep dive into Google Analytics & Google Tag Manager, sign up for the Data Analytics track with Converge.
  • For Creatives/Researchers: If you’re inspired to dig into your marketplace perception and better understand how to make an impact, get registered for the Creative Strategy/Market Research track with SimpsonScarborough.
  • For Digital Advertisers: If your biggest goal for 2019 is further segmentation/personalization and new channels exploration, you need to attend the Digital Advertising track with Google and Converge.


4. NETWORK: Tailgate and Connect with Peers at the College Football Hall of Fame.

There will be countless networking opportunities at Converge 2019. My personal favorite is the Wednesday night reception, the Converge 2019 Tailgate sponsored by Emsi. Your hosts from Converge and SimpsonScarborough will lead a group march over to the College Football Hall of Fame where appetizers, refreshments and desserts will be served. Converge 2019 also attendees have exclusive access to explore the Hall of Fame exhibits during this time. Put on your favorite gear and celebrate all of the amazing New & Next ideas being infused into our space. It’s going to be so much fun!

5. DISCOVER: Find Ways to Work Smarter (Not Harder) in 2019 and Beyond.

The Converge 2019 exhibit area will be setup for the duration of the conference. We’ve got smart people from Blue Moon Consulting Group, Emsi, Salesforce, IvyExec, OmniUpdate, Hannon Hill, Terminal4, Higher Ed Jobs and more who will be on-site to answer your questions about their tools/services and share insights on the next big marketing solutions for higher education.

Digitize, Connect and Get Informed at Converge 2019 in Atlanta.

Our HAPPYHOLIDAYS promotion just launched and runs through December 31. Enter the promo code as you’re registering to save $100 on your Converge 2019 conference pass or Converge 2019 CMO Experience pass. Digitize, connect and get informed with us at the Omni CNN Center Hotel on February 19-21 in Atlanta. Check out the full conference schedule, speaker roster and more information on the Converge 2019 website.

Megan Bys
Megan Bys
November 27, 2018