Loretta Lawrence Keane (LLK): I knew I made the right choice to pursue a career in higher education as soon as I started to get to know some of the students. I was young—as young or younger than some of them—and to know that telling their stories was changing their lives and giving further reinforcement to the paths they had chosen was a “win” in itself.
(LLK): The work we are doing now in Communications and External Relations is integrally tied to FIT’s strategic plan and, if successful, will change the reputation of the college over the next ten years. We believe that making the strategic and brand goals interdependent is key to that success and want to share the process by which we are engaging our community in that discussion and making those goals part of every unit’s operational objectives.
(LLK): I really do believe that those of us who work in higher education are “super learners,” people who are fundamentally drawn to lifelong learning and sharing what they learn. At its core, Converge 2019 provides that two-way opportunity and it’s a win-win proposition.
(LLK): New and Next means identifying aspirational goals and assessing how to reach them. We should always be looking past the horizon and I encourage colleagues and employees to employ both near and far-term thinking in their work.
(LLK): I would say that I have evolved to be a 60/40 left/right brain thinker. I inherently start from a place of logic, reasoning, and analysis and have learned to rely on and enhance my creativity, intuition, and imagination in order to be a more holistic thinker and a better problem-solver.
Loretta will be co-presenting an EDU Track Session: Owning the Creative Economy with FIT on Day 3 at Converge 2019 in Atlanta. Register now so you can get the opportunity to engage with Loretta and learn more about the cool things she is doing.