Communication Workflows - Higher Education Marketing | Converge Consulting

Areas of Expertise

 Resonating with your prospective students and in-process applicants is an essential part of their choice set when it comes to differentiating your programs throughout the enrollment journey. We work with institutions leveraging Slate, Fire Engine Red, Salesforce/Pardot and other admissions CRM instances to maximize their enrollment communications throughout the prospective student lifecycle.

Converge will partner with your marketing and admissions teams to assess, design and produce Communications Workflows that build engagement at every touchpoint—from inquiry to enrollment.

Comm Flow
Assessment
Enrollment
Communications
Prospect
Workflows
Applicant
Workflows
Yield
Workflows
CRM
Integration
Text/SMS
Copywriting
Phone Script
Production
Email
Copywriting

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McGraw-Hill Education
5,000+
McGraw-Hill Education

ebook downloads

American University
67%
American University

increase in enrolled Audio Tech students

Creighton University
25%
Creighton University

increase in goal conversions

Menlo College
49.55%
Menlo College

email open rate
7.13% average email CTR

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