Content & Communications CREATE MEANINGFUL CONTENT THAT RESONATES WITH YOUR BEST-FIT STUDENTS
Storytelling with Words,
Images & Calls to Action
Your content is your story and it takes many forms across a variety of campaigns, channels and touchpoints. We produce content for your website, advertising campaigns and marketing initiatives and develop content calendars and strategic communication plans to fuel movement with your best-fit prospects and applicants through the funnel.
Engaging communication workflows are essential to resonating with and nurturing your prospective students through the funnel. Converge will partner with your team to assess, develop and produce conversion-focused communication workflows for every touchpoint.
Your content is only as effective as your strategy and that starts with setting your goals. User Personas set the standard for best practices when it comes to your overarching content and communications strategies and allow your team to zone in on the most important users for your content and communications. Converge will interview key stakeholders, analyze your program marketing opportunities and develop a qualitative representation of your most important audiences.
The Best Marketing
Doesn't Feel like
A messaging architecture is a strategy document that helps us identify key themes in messaging for your campaign or project. We design messaging architecture according to your mission, vision and values. Who you are, what you believe and what you aspire to as an institution are expressed through a strategic framework that highlights your value. Your messaging is an expression of your brand story and will help you to send the right information to the right audience at the right time.
Copywriting & Content Development
Relevant, valuable and consistent content fuels your marketing initiatives and ensures that your most important audiences understand what they need to know about your brand. Converge produces SEO-rich content to bring your web pages, blog posts, viewbooks, recruitment collateral, advertising campaigns and landing pages to life.
Blogs are a one-way ticket to strategic content marketing success and a great way to communicate your purpose, personality and programs to relevant users. We’ll leverage our focus on New & Next to help you establish a plan for ongoing blog content creation and work with you to implement and operationalize your publishing queue.
Social Media Plans
Most EDU brands are publishing and advertising on social media, but few have a set strategy focused on engaging their most important audiences. Converge knows what messages and tactics work best on the right channels and partner with institutions to define their approach to organic social media across Facebook, LinkedIn, Twitter and Instagram.
Thematic Seo & Keyword Research
You know you need to produce content to build awareness for your brand, but do you know where your best opportunities lie? Understanding the ever-evolving search engine algorithm takes work. Our approach to Thematic SEO & Keyword Research is a foundational strategy that supports all content development and communication efforts. Before we dive in and crank out words, we listen to you to understand your goals and analyze Google Trends and Moz Keyword Planner opportunities to ensure you are positioned for success.