Digital Advertising - Higher Education Marketing | Converge Consulting

Simplicity is the Ultimate
Sophistication

Converge crafts high-impact integrated media mixes that combine the power of paid social advertising, search engine marketing, programmatic display, traditional media and strategic New & Next channel opportunities to deliver your target audience segments from awareness to enrollment.

Digital Marketing Assessment

We look at your digital strategy, channel mix, messaging/ad creative, performance metrics and overall tracking efforts to ensure you are making the most of your opportunities.

Integrated Media Plans

We develop custom plans that reach, engage and convert your target audiences while maximizing ROI. Our innovative targeting tactics combine the power of programmatic display, search engine advertising, social media advertising and New&Next channels.

The Best Marketing
Doesn't Feel like
Marketing

Social Media Advertising

We partner with colleges and universities to harness the power of Social Media Advertising and pioneer channel strategies for up-and-coming and evolving mediums like Reddit, YouTube, Snapchat and Spotify.

Display Advertising

We help build brand awareness and allow institutions to implement tactics like behavioral targeting, contextual targeting, lookalike modeling and website targeting based on available user data.

Geo-Based Location Targeting

We can serve ads to feed schools, businesses, airports, conferences, neighborhoods or even specific households using ACT, GMAT, GRE, LSAT, MCAT and SAT lists.

Search Engine Marketing (SEM)

We will partner with you to design an impactful SEM approach with Google Ads and Bing Ads that makes the most of every dollar allocated to search.

Landing Pages

We take a user-first approach with segmented messaging to generate Landing Pages that turn strangers into visitors, visitors into leads and leads into qualified prospects for your programs.

Retargeting

Retargeting consumers with ads as they browse online is a great way to remind them of your brand and programs. Implementing a search retargeting campaign can also help you capitalize on previous website visitors who continue to search for related schools and programs.

Ad Creative & Design

We will collaborate with your team to curate creative concepts that capture and reflect your brand identify, core messaging themes and strategic institutional objectives aligned with ad specs.

We help top institutions succeed in the digital age.

“We attribute the success of this program to a number of things, including the great work Converge is doing. We know that many applicants are a direct result of advertising.”

 

Jeff Marshall, Department Chair

Clemson College of Education

#1 Ranked Master of Education Program Exceeds Enrollment Goals

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Digital
Advertising
Find and attract your right-fit students with a sound digital strategy.
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Content &
Communications
Nurture and engage with students throughout the prospect lifecycle.
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Data
Analytics
& Reporting
Give life to your data with our high performance dashboards.
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Website Strategy
& Optimization
Make it easy for students to explore your school and choose you.
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Strategic
Consulting
Tell the best story at the right time and be discovered.
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