Strategic Consulting - Higher Education Marketing | Converge Consulting

Pioneer the New & Next in
Higher Education

The higher education landscape is constantly changing. You need a strategic partner who understands the world in which you live and breathe—one who’s willing to pioneer and push the envelope to get you where you want to go. Converge will collaborate with your leadership and key stakeholders to develop tailored assessments and recommendations around your institutional goals and strategic initiatives relating to digital transformation, brand strategy, CRM and marketing channel integration, teams and competencies, revenue and philanthropy.

Competitive Market Research & Swot Analysis

  • Brand positioning and market analysis
  • Academic program research
  • Strengths, Weaknesses, Opportunities and Threats (SWOT) assessment and analysis
  • Peer program and/or school competitive analysis

Digital Transformation Strategies & Roadmapping

  • Digital and mobile channel analysis
  • Campaign analytics KPI development
  • Prospective student and/or donor engagement lead scoring strategies
  • CRM and other data source integration and data management strategies

The Best Marketing
Doesn't Feel like
Marketing

Marketing Communications & Admissions Integration

  • Alignment analysis and recommendations for Marketing Communications and Admissions workflows, tools and roles
  • Integration strategies and recommendations around enterprise student recruitment

Prospect & Applicant Journey Mapping

  • Prospect and applicant journey analysis, mapping and optimization
  • Enrollment marketing automation assessment and strategies
  • Key messages development
  • New and existing program modeling, new program market sizing, feasibility and competitor analysis

Donor Journey Mapping & Engagement Strategy

  • Donor journey analysis, mapping and optimization
  • Alum, non-alum and corporate donor engagement analysis and planning
  • Development of cross-channel funding priority content and key messages
  • Annual giving and capital campaign goals planning, communications and touchpoint strategies

We help top institutions succeed in the digital age.

“We attribute the success of this program to a number of things, including the great work Converge is doing. We know that many applicants are a direct result of advertising.”

 

Jeff Marshall, Department Chair

Clemson College of Education

#1 Ranked Master of Education Program Exceeds Enrollment Goals

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Ready to work with us?

Let’s schedule a consultation to better understand your needs.

Digital
Advertising
Find and attract your right-fit students with a sound digital strategy.
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Content &
Communications
Nurture and engage with students throughout the prospect lifecycle.
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Data
Analytics
& Reporting
Give life to your data with our high performance dashboards.
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Website Strategy
& Optimization
Make it easy for students to explore your school and choose you.
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Strategic
Consulting
Tell the best story at the right time and be discovered.
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