Strategic Consulting - Higher Education Marketing | Converge Consulting

Pioneer the New & Next in
Higher Education

The higher education landscape is constantly changing. You need a strategic partner who understands the world in which you live and breathe—one who’s willing to pioneer and push the envelope to get you where you want to go. Converge will collaborate with your leadership and key stakeholders to develop tailored assessments and recommendations around your institutional goals and strategic initiatives relating to digital transformation, brand strategy, CRM and marketing channel integration, teams and competencies, revenue and philanthropy.

Competitive Market Research & Swot Analysis

  • Brand positioning and market analysis
  • Academic program research
  • Strengths, Weaknesses, Opportunities and Threats (SWOT) assessment and analysis
  • Peer program and/or school competitive analysis

Digital Transformation Strategies & Roadmapping

  • Digital and mobile channel analysis
  • Campaign analytics KPI development
  • Prospective student and/or donor engagement lead scoring strategies
  • CRM and other data source integration and data management strategies

The Best Marketing
Doesn't Feel like

Marketing Communications & Admissions Integration

  • Alignment analysis and recommendations for Marketing Communications and Admissions workflows, tools and roles
  • Integration strategies and recommendations around enterprise student recruitment

Prospect & Applicant Journey Mapping

  • Prospect and applicant journey analysis, mapping and optimization
  • Enrollment marketing automation assessment and strategies
  • Key messages development
  • New and existing program modeling, new program market sizing, feasibility and competitor analysis

Donor Journey Mapping & Engagement Strategy

  • Donor journey analysis, mapping and optimization
  • Alum, non-alum and corporate donor engagement analysis and planning
  • Development of cross-channel funding priority content and key messages
  • Annual giving and capital campaign goals planning, communications and touchpoint strategies

We help top institutions succeed in the digital age.

Brescia University College

Rebranding Canada’s Only Women’s University


Ready to work with us?

Let’s schedule a consultation to better understand your needs.

Find and attract your right-fit students with a sound digital strategy.
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Content &
Nurture and engage with students throughout the prospect lifecycle.
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& Reporting
Give life to your data with our high performance dashboards.
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Website Strategy
& Optimization
Make it easy for students to explore your school and choose you.
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Tell the best story at the right time and be discovered.
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