Northwestern Nazarene University
As a faith-based, private liberal arts school in Idaho, NNU had trouble reaching its target students. The school needed a way to get the word out about their undergraduate programs and express their quirky, fun-loving personality coupled with its academic rigor and spiritual quality. Converge and NNU partnered to develop target audience personas, strategic messaging and a digital advertising plan to engage right-fit prospective students.
Leads for 10 Undergrad and Grad programs
Increase in Organic Traffic YOY
Carefully-Crafted User Personas for Segmentation
“Converge helped us identify the students we really want to bring in and develop content specifically for those people. We are so excited to see how our partnership helps us grow our next class and the future of our university.”
Linnea Hanson, Web Content Specialist
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