Northwestern University
Northwestern University recently initiated some new and exciting masters programs in communications and engineering. They were looking to build brand awareness and generate qualified leads for the programs as a part of their go-to-market strategy.
Converge partnered with nine programs in the McCormick School of Engineering and four in the School of Communications to lift their digital recruitment efforts off the ground. Two of the engineering programs doubled their applications within the first year of launching digital campaigns, and Northwestern doubled its overall conversions from the previous year. The partnership continues to soar.
Digital
Advertising
Website
Design
Strategic
Content
RESULTS
1,500
Record-Breaking Conversions
2x
Growth in Conversions from
Previous Year
30
Content Pieces for the
School of Communications
“Converge put tireless hours and effort in to get our digital campaigns launched and off on the right foot. They’re fantastic partners.”
Kathleen Pratt, Marketing Strategist
McCormick School of Engineering and Applied Science
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